Thousands of internet entrepreneurs, small businesses, and huge corporations are already monetizing Facebook through competitions. Businesses often promote their goods, services, or causes via competitions conducted on social networking sites. If you own any form of the digital place, you should do the same. Facebook’s value as a marketing tool is apparent. After all, Facebook is the most popular social networking platform. Its membership is rapidly nearing one billion. Nothing will make you hurry out and use Facebook like crazy if this doesn’t. The best part about social networks is that you don’t have to be an internet business to utilize them. Even if your company solely runs offline, you may have a significant online presence for it on Facebook.
A Facebook contest is not a novel concept. People have been holding competitions on the site since its inception. It’s not unexpected that hundreds of competitions are hosted on the site daily now that it’s risen to a whole new level. Marketers have recognized the value of Facebook competition and are taking full use of it. You should be doing it as well if you want to take advantage of Facebook’s massive traffic and member base. Of course, the procedure is more complicated than just handing out awards. Everything must be planned in advance, just like any marketing effort. You can’t simply go in there with no plans or objectives. If you do, you will almost certainly fail.
Everyone is aware that, except for Facebook’s advertising program, everything on the site is free to use. You do not have to pay anything to utilize the services, resources, and tools it provides. When it comes to tools, the Facebook Connect function is very useful when it comes to running Facebook competitions. If you want to attempt monetizing Facebook via competitions, you should check into Facebook Connect. This will make the whole contest process easier to run, as well as easy to manage and measure. Facebook Connect was created particularly to enable third-party users like you to have a better experience on the social network. In terms of competition, Facebook Connect will boost the effectiveness of your content effort.
But first, what exactly is Facebook Connect, and why is it important for conducting Facebook contests? In the most basic terms, it is a Facebook feature that lets users share information and activities with third-party websites and apps. You are essentially linking your Facebook account to third-party websites. Of course, only if you let them. From a marketing standpoint, this is a great opportunity for entrepreneurs, marketers, and enterprises to engage with consumers, readers, clients, followers, and so on. As a result, it is not unexpected that numerous websites are hosting Facebook competitions by using the Facebook Connect function. If you utilize Facebook Connect on a contest, you will easily double or even quadruple the number of individuals you may contact.
Here’s what happens if you run a Facebook contest and then utilize Facebook Connect. Assume you develop a web application expressly for the contest in mind. People must have a Facebook profile and link it to the web application you generated using Facebook Connect to participate in the contest. They will utilize their Facebook login information to access the
online application since that is the entire objective of Facebook Connect. You just enter your Facebook login information to access third-party websites and apps.
These interactions will now be shown on their Facebook walls anytime these users engage with your program. They will appear in the feeds of other users who are friends with the participants in your contest. People that enter your competitions effectively promote your contest for free. Your Facebook contest will attract more participants. There’s a snowball effect going on. This is where the magic takes place. If your Facebook contest is intriguing enough, it has the potential to become viral. Expect an increase in sales if the contest is designed to promote your product or service. That is how effective Facebook competitions can be.
One clear disadvantage of utilizing Facebook Connect for a contest is that people today are more concerned about security risks. They will not just hand out their Facebook login information. Although Facebook Link is quite safe, you can’t deny that consumers are nervous when prompted to connect their Facebook accounts to websites other than the Facebook banner. However, if the incentives or prizes in your contest are too good to pass up, Facebook users have repeatedly shown that they are willing to take risks when presented with fantastic freebies. That being said, if you play your cards well, individuals will be eager to link their Facebook accounts to your website or application.
Let’s move on to the monetization section. Isn’t the idea to monetize Facebook via contests? That essentially means generating money on Facebook. The majority of companies utilize Facebook competitions for marketing goals such as branding, presenting a new product or service, and so on. You may also utilize the competitions to earn money right now. The objective is to drive as many people as possible to your website or web application through the Facebook Connect function, where they will be introduced to your offers and services. That’s all there is to it. In other words, the competition is really a ruse. This may seem dishonest, but most of the time, this is what Facebook competitions are all about – a little piece of a much larger marketing jigsaw. It’s a really successful marketing tactic if you have high-quality items and services that will attract people.
Here are some pointers on how to run a successful Facebook Connect contest
Provide fantastic gifts. Provide reasons for individuals to link their Facebook account to your website or application. Why would someone bother connecting to you if you’re just providing in prizes? Offer incentives that will so wow them that they would have no option but to join.
Make a Facebook page dedicated to your contest. Remember that a Facebook Page is not the same as a Facebook Profile or a Facebook Group Page. A Page differs in that it may be accessed by anybody on the Internet, whether or not they are registered on Facebook. As a result, it is an excellent tool for marketing your tournament
Encourage individuals who participated in your contest to share it with their Facebook friends. This ensures that your content reaches as many people as possible. Consider someone sharing your contest with a thousand of his friends, who then do the same. As people share your content, the numbers will quickly climb. This is everything you need to know about monetizing Facebook with competitions. Remember them and, more importantly, follow them. A Facebook contest is not difficult to organize. If your offerings are compelling, Facebook users will perform all of the promotions for you. For example, if you’re going to give away a free iPad, thousands of people would most certainly share your contest as soon as you announce it.