When you first start using social media for business, you may feel awkward or uncomfortable. However, just like everything else in life (both personal and professional), social media may help you build and then expand connections.

Using social media to leave a lasting effect

If you do it well, the initial impression you produce on the other person will endure and will serve as the foundation for you to build a connection with the other person. The other person’s initial impression of you is that your primary concern is finding out how to provide the other with what he or she wants and needs. In other words, you must be able to address the difficulties of others. It’s the “WIIFM” (What’s In It For Me?) principle. That is, no matter how brilliant you are, or how excellent your company and offers are, they are secondary to your success in fixing the other person’s issue. There will be no place for you to go if you are unable to do so.

If you can establish a memorable first impression via social media, it will benefit you much. It will determine whether the other person maintains a connection with you and builds that relationship to the point where the person becomes a devoted client and tells others about how fantastic you, your company, and your brand are. Essentially, you want the other individual to create a viral environment. Your lasting impression will imply that you will not only build but also maintain a connection with the other individual.

What is the process of making a first impression?

The irony of a first impression is just what they say,

When it comes to social media conversations, you have even less time to make an impact on the other person. One of the reasons social media is so effective and popular is that people have very little time for anything, and social media gives them a clear, succinct means to have meaningful connections that urge them to continue connecting.

When it comes to making the initial impression you want to create, keep in mind that you will have to work very hard to modify that impression once it exists.

Another aspect related to first impressions is the commencement of whatever material you are uploading or sharing. In such a case, you have precisely 3 seconds to captivate your reader’s attention. In essence, it is also a type of first impression. You must recognize that no matter how many social media platforms you have joined, you must work on each and every one of them (using your profile on all of those social media channels). Your relationship with the individuals you engage with on social media will be highly dependent on who you are targeting. Your social media accounts shouldn’t all sound the same. It all depends on who you’re attempting to reach and how that specific social media outlet works.

“How do you go about establishing a fantastic first impression?” you may be asking yourself right now. There are various approaches you might use to do this.

Search for yourself and your company online: This is a great approach to see whether your material is attracting the audience you want to attract to you and your business. If it isn’t occurring in the manner you want it to and providing the effects you want, you may make some modifications that should help you get the results you desire. The aim is for your social media connections to appear at the top of the search engine results page.

Make certain that you only share the information that you wish to share: You must have control over the information that other people can access. Of course, there are certain things you want to share with a huge number of people and other things you want to share with a limited number of people. It is totally up to you with who you share your information. Those are your reasons, and it is entirely up to you what you do with that knowledge.

Make your social media profiles visually appealing: Making your online contacts want to engage with you through social media is important to your success. You may do this in a variety of ways. One of these methods is to make your social media presence seem very appealing to others. People will pay attention to what you are saying and what you are selling if you do this. Most of the time, if a person or object is appealing, that is the first impression that the other person will receive, and it is one that they will not quickly forget.


Because people will be accessing your social media accounts, sites, and so on, it is critical to stay on top of what is going on at all times and to provide status updates frequently (although not too often). Furthermore, it is critical to continually produce new, current, and suitable material for your social media profiles. However, it is critical to understand that making a good first impression does not imply that your job is over. In some ways, it is just getting started. You will still need to provide relevant and engaging information on your social media pages to attract others. Remember to speak effectively and in a memorable manner to the individuals with whom you are sharing your information online.

CompuKol Communications’ founder and Chief Technology Officer (CTO) is Michael Cohn. He has over 25 years of expertise in information technology and online technologies. Mr. Cohn worked for a large telecommunications corporation, where he was responsible for initiating and directing synergy initiatives across all business divisions by drastically boosting efficiency, online collaboration, and the company’s Intranet capabilities, which drove increases in business productivity. By developing and deploying different collaboration solutions, he was also able to cut business travel and travel expenditures.

His areas of expertise include business analysis, project management, global cross-matrix team management, systems engineering and analysis, architecture, prototyping, integration, technology evaluation and assessment, systems development, performance evaluation, and off-shore development management.


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